Businesses in diverse industries have been leveraging AI in their digital marketing campaigns, right from optimizing their advertising efforts by targeting the most relevant audience, with the most relevant personalized messaging to increasing the engagement rate and marketing automation. Various digital marketing platforms and technologies powered by AI allow organizations to simplify and increase productivity for their marketing activities. Thus, corporate executives plan to boost the ROI in their business operations by harnessing artificial intelligence. An example of AI in digital marketing is advertising on platforms like Google and Facebook that leverage AI to help advertisers reach their potential target audience based on the behavior of their users on the platform, or different bid strategies like target CPA, target ROAS, maximize conversions powered by AI to control the delivery of ads to users that are more likely to convert and meet the advertisers' targets and boosts ROI. Businesses are creating an AI-driven marketing automation approach and leveraging existing tools powered by AI to generate better ROI.